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Gothic fashion is a clothing style marked by conspicuously dark, mysterious, antiquated and homogeneous features. It is worn by members of the Goth subculture. A dark, sometimes ghastly fashion and style of dress, typical gothic fashion includes dyed black hair, dark lipstick, and dark clothing. Both male and female goths can wear dark eyeliner and dark nail polish - most often black. Male goths use cosmetics at a higher rate than other men. Styles are often borrowed from the punk fashion, Victorians and Elizabethans. Goth fashion is sometimes confused with heavy metal fashion and emo fashion.
Gothic lolita, sometimes shortened to gosu rori in Japanese, is a combination of Gothic and lolita fashions. The fashion originated in the late 1990s in Harajuku.
Gothic Lolita fashion is characterized by darker make-up and clothing. Red lipstick and smokey or neatly defined eyes, created using black eyeliner, are typical styles, although as with all Lolita sub-styles the look remains fairly natural. Though Gothic make-up has been associated with a white powdered face, this is usually considered poor taste within the (largely Japanese) lolita fashion scene.
Brands that exemplify the Gothic lolita style include Atelier-Pierrot, Atelier Boz, Black Peace Now, H. Naoto Blood and Moi-même-Moitié. Author and TV Host La Carmina is a popular model of Gothic lolita fashion.